A LEARNING and development organisation is bringing a new kind of sales course to Yorkshire.

Dale Carnegie is working with internationally renowned salesman Jeffrey Gitomer to create Sale Success, an interactive sales programme designed to combine attitude confidence and systems that help sales professionals improve their performance.

Dale Carnegie, which celebrates its centenary in 2012, has launched the course to help businesses in Yorkshire breed a sales culture to improve sales skills and increase profitability.

Mark Fitzmaurice, director at Dale Carnegie in Northern England, said: “The dynamic combination of Jeffrey Gitomer and Dale Carnegie will help participants to create explosive sales growth through the techniques learnt.

“Many people can sell when they have to, but most don’t have the culture instilled in them to constantly be looking for leads and following these through.

“In the current economic climate this culture is a must for a business to grow and thrive.

Preview sessions are being held on Friday, June 29, at Thorpe Park Hotel in Leeds.