Sales rise for Greggs
May 13 2010 Huddersfield Daily Examiner
NEW products and the launch of a television advertising campaign helped bakery chain Greggs report further sales growth.
The group, which has several shops in Huddersfield and 1,400 across the UK, lifted like-for-like sales by 0.6% in the 18 weeks to May 8 – slightly lower than the rate in March but still in line with its hopes.
Greggs has sold 2m breakfasts to customers following February’s launch of its early morning offer – adding to the 22 new products introduced by the Newcastle-based firm since the start of last year.
Its latest advertising campaign has focused on its shop staff making sandwiches fresh by hand.
Chairman Derek Netherton told shareholders that the company remained on track to open 50 to 60 new shops and complete 120 refits this year.
As well as expanding in areas such as the South West, North East Scotland and North Wales, the expansion will bring more shops in locations where customers work and travel, such as transport hubs and industrial and retail parks.
Numis Securities described recent trading as resilient and said the company was on track to meet City forecasts for profits of £51m in 2010, up from £48.8m a year earlier.