Asda to stock deliciouslyorkshire guide book
Aug 31 2010 by Henryk Zientek, Huddersfield Daily Examiner
A CAMPAIGNING brand which champions Yorkshire’s food and drink has found a place on the bookshelves at a leading supermarket chain.
Leeds-based Asda is to stock copies of the 2010 edition of Yorkshire’s Own Kitchen at 30 stores throughout the region.
The book has been produced by deliciouslyorkshire to provide recipes and a guide to food and drink producers across the region.
This year’s guide features an introduction by gardener and TV personality Alan Titchmarsh in which he highlights the importance of seasonal local produce and recalls childhood memories of delicious homemade grub!
The book features recipes supplied by some of the region’s most respected and renowned chefs – including Rosemary Shrager and James Martin – allowing readers to re-create a little taste of Yorkshire at home.
All deliciouslyorkshire members – including several based in Kirklees – are listed in the guide’s directory, pointing consumers to the variety and quality of the region’s food and drink, whether cooking at home or eating out. It also recommends some fantastic days out and places to stay.
James Chamberlain, communications manager for deliciouslyorkshire, said: “We are delighted to have Yorkshire’s Own Kitchen listed in Asda stores across Yorkshire.
“Provenance, seasonality and supporting small producers, as well as great taste, are all key concerns for consumers and this book is a great addition to any foodie’s kitchen, bookshelf or glove compartment.”
The guide also features a special section on “uniquelyorkshire” products – those which have been awarded Protected Food Name status – such as Yorkshire Forced Rhubarb, Swaledale Cheese and Grimsby Traditional Smoked Haddock.
The book, compiled with the support of Welcome to Yorkshire, is also available in farm shops, cafes, hotels and B&Bs, delicatessens and independent retailers, regional bookshops and Yorkshire branches of national bookshops as well as www.deliciouslyorkshire.co.uk