Lords Photodigital gets a makeover

A PHOTOGRAPHY shop in Brighouse has re-opened following a major makeover.

Local councillor Colin Stout cut the ribbon to open the new-look Lords Photodigital store in company with owners and brothers Jim and Steven Lord.

Clr Stout applauded the success of the firm, saying: “I am very impressed with all the latest digital printing technology at Lords. We are very lucky to have this type of business in Brighouse. Shops like this help bring footfall into the town.”

Clr Stout said Brighouse was a flourishing town – with only four empty shops in the town centre and almost 50% of shops under independent ownership.

Lords Photodigital was selected by Kodak out of 250 stores throughout the UK and Ireland to have a complete makeover.

The Brighouse firm has invested heavily in state-of-the-art digital printing equipment – allowing customers to print their images up to poster size within the hour from the new in-store kiosks or to have their images converted into a range of photo gifts and books.

Jim Lord said he was delighted by the response of customers to the new look store, saying: “The shop has a real buzz about it. Customers love it. It was an honour to have been chosen to be Kodak’s first new look store and these are very exciting times.”

Janice Paterson, business manager for Kodak Express UK and Ireland, said: “Retailing is Steven and Jim’s passion and they have attracted and retained customers, driven incremental sales and profit.”

Lords Photodigital was formed in 1966 by Bill Lord. Steven’s oldest son Tom has worked there since finishing his marketing degree last year – and on Saturdays his youngest son Matthew helps out.

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