DSG encouraged by trading progress
Jan 14 2010 By Graeme Evans
CURRYS owner DSG International today said its turnaround was on track after record Christmas sales in key trading categories.
The group’s Currys and online outlets sold a computer and a television every two seconds as sales in the UK and Ireland electrical division rose 8% on a like-for-like basis in the 12 weeks to January 9.
This was offset by its PC World chain, which benefited from the launch of Windows 7 but still suffered a comparable sales decline of 3% due to continuing weakness in the business-to-business market.
Across the group, which also trades as Electro World in Greece and Turkey and PC City in Spain and Italy, DSG said like-for-like revenues were 8% higher.
DSG promised last year that its Currys and PC World chains would be "unrecognisable" following a three-year plan to reformat its stores.
It is offering bigger ranges and better customer service at the refurbished outlets and is working to roll out the new formats across the UK as rapidly as possible.
Other changes include training 20,000 Currys and PC World staff to provide better in store advice, more flexible home delivery times and faster turnaround at its television repair service.
Chief executive John Browett said the strategy appeared to be paying off: "Customer response to Christmas and the Sale has been even better than we expected with strong demand across all the categories and countries."