New Huddersfield Giants sponsor aims to make it a Magic weekend for club and fans
Nov 11 2010 by Chris Roberts, Huddersfield Daily Examiner
NEW main Giants sponsor Caboodle have immediately pledged to add extra Magic to the opening Super League weekend of 2011.
The Yorkshire-based on-line office supplies company were this week unveiled as Huddersfield’s main sponsor after agreeing a club record two-year deal.
But even though Caboodle chiefs have admitted they have made an undisclosed ‘sizeable financial commitment’ to the Giants, they are also keen to stress their involvement is far more than just splashing the cash.
Caboodle are already planning to take coach-loads of their 1,200 staff to next season’s Magic Weekend in Cardiff on February 12 and 13 when the Giants have the honour of kicking-off Super League XVI with the clash against Warrington Wolves.
And while the company are in the Welsh capital, they will be embarking on a number of high-profile PR activities around the stadium to keep fans entertained, as well promoting their own name and that of the Giants at the same time.
On top of that, Caboodle have also made a promise to encourage as many of their workers as possible to become Giants fans, while also looking to introduce as many of their customers as they can to the Galpharm Super League club and rugby league in general.
“We do believe we’ve made a sizeable commitment to the Giants, not just financially but in terms of supporting projects and initiatives the club are planning for the future,” said Caboodle’s Meltham-based managing director Steve Haworth, whose son Keal has played junior rugby league at Meltham All Blacks.
“In other words, our commitment doesn’t end with our name being on the front and the back of the Giants shirt, that’s where it begins.
“Yes, we are obviously hoping this deal will open up Caboodle to a much wider audience. We’ve seen how the profile of the Giants has increased over recent years, how much national television exposure they now get and how much their previous main sponsor, the University of Huddersfield, gained from it.
“So we’re definitely looking to gain as much benefit as we can as a company. At the end of the day, coming on board was a business decision.
“But, as I said, we do see ourselves as a company that is committed to doing what it can to help the local community, and that’s something we plan to do at the Giants.”