TOWN today unveiled their new home kit – and a high-flying charity deal.

The club have agreed to back the Yorkshire Air Ambulance in a three-year fundraising project.

And, for the first time in their history, the soccer club have chosen not to have a commercial sponsor on the front of their new blue and white striped shirts.

Instead the players will wear kit with the Air Ambulance logo – and will embark on a massive fundraising drive.

Half the money raised will go the keep the Air Ambulance flying on mercy and rescue missions across Yorkshire, while half will go towards funding Huddersfield Town’s Academy, to produce the players of the future.

The club and the charity today launched their ‘KEEP IT UP’ campaign to help keep the charity’s helicopters maintained and airborne.

The pioneering campaign aims to establish sustainable income for the Yorkshire wide charity, which has to raise £7,200 per day to continue their life- saving service.

The distinctive red branding of the Air Ambulance will appear on the shirts for the next three seasons.

Income streams for the independent charity will be established and driven by Town from which 50p in every pound raised by the club will be donated to Yorkshire Air Ambulance, with the other 50p being donated to the Youth Academy which actively promotes the development of future football stars from the local community.

Town’s director of business development, Sean Jarvis, said: "The ‘KEEP IT UP’ campaign is the start of a new era for Huddersfield Town and the relationship with YAA is something I think all supporters can be proud of.

"Of course, it goes a long way beyond just Huddersfield Town and I hope that everyone in Huddersfield and in the wider area show their support for this worthy charity. From a supporters’ point of view, I am delighted that our first team will have the word ‘Yorkshire’ across the front of their chests from next season."

Yorkshire Air Ambulance’s director of fundraising, Paul Gowland, said: "This is an exciting and innovative partnership for the Yorkshire Air Ambulance and will help us to create a new, sustainable income stream for the charity.

"We are proud to be associated with such a great Yorkshire football club as Huddersfield Town and look forward to working with them and their supporters to promote the ‘KEEP IT UP’ campaign, as well as raising awareness of our charity."

The Air Ambulance provides a rapid-response emergency service to 5m people across Yorkshire.

Their two helicopters, G-SASH and G-CEMS, fly 365 days a year from Leeds-Bradford Airport and Sheffield City Heliport. The helicopters work in Huddersfield on a regular basis and 34 patients were airlifted to hospital from the Huddersfield area in the last two years.

Town's decision to have a charity on their shirts instead of a sponsor is not unique.
Premiership giants Aston Villa bear the logo of acorns, a Birmingham children’s charity, on their claret and blue kit. And Spanish legends Barcelona donated their kit logos to Unicef to mark their centenary year.
Closer to home, Sheffield Wednesday have also borne the name of a charity on their blue and white striped shirts.
And Town’s League I rivals Oldham Athletic wore vivid pink shirts earlier this season against Leeds United in aid of breast cancer charities.

The two Yorkshire Air Ambulance helicopters answer an average of five emergency calls every single day – often twice that number.

And across the country there are those who owe their lives to the charity.

People like Colne Valley schoolboy Marc Jackson, airlifted to hospital after falling from a school bus in Milnsbridge and suffering dreadful injuries.

And Top Gear presenter Richard Hammond, flown to hospital by the helicopter crews after a dragster crash near York.