THE television programme The Only Way Is Essex has started a new series. Why?

Why should people anywhere other than Essex be interested in boosting the egos of a group of fake tanned wannabes with the combined intellect of a winkle in a so-called reality programme? If this is Essex reality, I’m glad I live in Huddersfield.

This is the programme in which the stars are loud and proud in their ignorance. Innit?

Geography, for instance.

“Do you know that Ireland is a different country to Wales?”

“Where’s north London?”

“The other day I didn’t even know the capital of India. I thought it was Pakistan.”

Are these really professional people?

But they do have compassion: “Bless her. She’s really young and sweet and orange.”

And are supportive: “Win or lose, you’re a winner to me.”

Those taking part may just have been nice-but-dim ordinary young people before the cameras came along but they have now succumbed to the glamour and have the false impression they are actually talented.

No wonder kids at school want 15 minutes of fame on TV rather than take exams and get a proper job?

Amy Childs might be a lovely girl away from the limelight but is she really a role model?

Two of our best friends live in Essex and they, like many others in the county, are not exactly proud or enamoured of this alleged TV entertainment that seems to have been conceived in the wake of the success of all those jokes about Essex girls.

But this is taking a joke too far.