OH for that long ago golden age when the only form of mass media communication was the BBC on the wireless and absolutely no advertising.

These days we have TV in every room and hundreds of channels to choose from. The drawback is that almost all of them come with adverts and this has annoyed one lady reader enough to send me a right rant.

Go on, girl, get it off your chest.

What gets her goat are “the stupid adverts that take us for a load of idiots.”

That will be most of them, then.

Taking pride of place in her catalogue of horrors are those where furniture companies try to sell sofas by showing people bouncing about on them with their dogs.

“I would like to see a group of ladies with dogs go into that same furniture shop and act like they do on the adverts! Now that would be worth watching.”

And, wait, she’s not finished.

She has a go at adverts that promote loans and gambling, bingo, poker and lotteries. All, she says, could lead to debt in what has become a disposable society. They might even lead to a prison cell, which might not be so bad.

“One good thing is I wouldn’t be driven crackers by all the unwanted phone calls from Mumbai and all the other places where I didn’t know I had friends.”

Ah yes, those phone calls from a voice so foreign it can hardly articulate English and yet starts by saying; “Hello, my name is Dave.”

And I’m the Queen of Sheba.

“Bring back some of the old days and the old ads,” she says. “Bring back the Potter’s Wheel and the Colour Chart!”

Remember? Instead of commercial breaks they had “Interludes” with a potter’s wheel.

That would definitely be an improvement on those adverts for sofas.