Resist the temptation to buy foundation that is the shade you would like to be rather than the skin tone you actually are.

Blending is the key to a flawless, natural complexion. Apply thin layers and blend down onto the neckline. “Using the wrong colour looks really, really fake,’’ says Daniel.

“But I can see why women do it, why they end up with orange faces because having a tan means you can wear bright colours. But make-up shouldn’t be a mask.’’

Develop your own make-up style, don’t copy the make-up seen on perma-tanned celebrities. “Girls want to look like Girls Aloud or Cheryl Cole,’’ he says.

“But what I always say is that there’s nothing wrong with being fair-skinned and pale. Look at Nicole Kidman, Gywneth Paltrow and Meryl Streep – they look pale and beautiful with it.’’

This summer the emphasis is less on being tanned and more on the use of highlighters to create a natural glow.

“Make-up shouldn’t sit on your face, it should softly accentuate your features,’’ said Daniel.