From Beyonce’s thighs, to Michelle Obama’s arms, to Victoria Beckham’s boobs, Kate Middleton’s flat stomach and Rebecca Adlington’s nose, not forgetting of course Kim Kardashian’s ever-increasing derriere, it is safe to say we are more obsessed with celebrities’ looks than ever.

From our newspapers to social media we just cannot stop picking apart the figures of famous people.

A quick once-over of the magazines at the supermarket checkout fills you in on who  is “scarily slim” and who’s “piled on a few pounds” or is “making the most of her curves” ie. has got fatter.

There’ll be the soapstar   “battling the babyweight”, the new mum “flaunting her fab post-baby figure”, the actress “showing off her killer curves” and – my personal favourite – the A-lister whose pals “fear for her health after shocking skinny pictures”.

Is it any wonder young girls are completely screwed up about body image? Because make no bones about it, they are.

According to a survey by Girlguiding  one in five girls aged seven to 11 has gone on a diet while nine out of 10 of them think women are judged more for their looks than their ability. Sadly, they are right.

We have stories of children as young as six being treated for eating disorders like anorexia but almost a third of 10-11 year olds and over a fifth of four – five year olds in England are said to be overweight or obese.

This week Girlguiding hit the headlines after announcing it is launching a badge in body confidence.

The movement has teamed up with Dove’s Self-Esteem Project and the new ‘Free Being Me’ badge will teach  Girl Guides (10-14-year-olds) about beauty myths and how to tell if pictures have been retouched.

The younger Brownies (aged seven to 10) will be taught why princesses are negative role models – and hopefully that becoming one is not a legitimate career option.

I applaud Girlguiding’s proactive stance and am all for making sure little girls (and big ones) get the measure of airbrushing. More than a decade since Kate Winslet railed against GQ’s magazine’s “excessive” retouching of her cover shot, it is more prevalent than ever.

But I also think we need to be careful not to lay all the blame for negative body image at the door of the fashion mags.

Young women these days don’t have to read the glossies to be force-fed unrealistic ideals or to measure their self-worth.  Thanks to Facebook and Instagram they are doing it to each other.

Following the lead of their pop idols like Rihanna, Rita Ora and – yes Kim K again –  girls as young as 12 and 13 are rating themselves by uploading their “selfies” to Instagram and Facebook, then waiting for the “likes” to come in... or not.

And don’t even get me started on those idiots (usually reality TV stars) who upload pics of their “thigh gaps” and “bikini bridges” to the web.

To elaborate on either of these fads would be irresponsible – google them if you must know.

Just as there is no fast fix for the obesity epidemic, there is no band aid for young girls’ (or grown women’s  ) body image issues.

That said, we have got to start somewhere and “Free Being Me” sounds like a mantra we could all do with following, no matter what our age... or waist measurement.