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Denis Kilcommons: why is everyone dunking themselves in the ice bucket challenge?

Posh and Becks, former President George Bush, Lady Gaga and celebrities all doing ice bucket challenge

Jamie Hinchliffe takes ice bucket challenge at Honley Conservative Club, aided by Krusty the Clown, and raised £50

The world has gone mad with everyone dunking themselves in the ice bucket challenge. Posh and Becks, former President George Bush, Lady Gaga and celebrities big and small.

It started in America as a way of raising awareness and funds for ALS, amyotrophic lateral sclerosis. UK charities benefitting are Motor Neuron Disease and McMillan Cancer Support.

My son-in-law Ronan did it in Ireland, friends on Facebook are doing it by the dozen, most recently Debbie Dyson, Andy Senior and Louise and Simon Ainley, all to screams of anguish from the recipients and screams of delight from watching

friends and family.

Jamie Hinchliffe did it at Honley Conservative Club, aided by Krusty the Clown, and raised £50.

It has even prompted a delightful story from CSIPlumbridge on Facebook. Plumbridge is a small village in County Tyrone, population 267) and the chap behind it provides a wonderfully Irish viewpoint on trends of the day.

In the past, he has commented on the World Cup (Plumbridge historians believe England actually won it in the dim and

distant past) and the possibility of changing their time zone (“round here when we say it’s 19:55 we aren’t talking the 24 hour clock”).

Not surprisingly, Plumbridge had a viewpoint about this latest fad from America.

“Officers from the CSIPlumbridge Armed Response Unit have surrounded a house in Lower Lislap after it emerged that its occupant was refusing to post an amusing ice bucket challenge video on Facebook. It is understood that the man, named locally as 47 year old Brendan McGlone, is now the last remaining person in Western Europe not to have taken part in such a film.”

It goes on: “It is not the first time that McGlone has stood up to the authorities in this way. In 1999 he served six months in prison for refusing to say ‘Whassssuppp’ in the style of the comedic Budweiser advert, despite a written plea from the Pope, and he has yet to exchange loom bands with anyone in the district.”

This is beautifully crafted daftness that made me think twice about the challenge itself as I have a natural antipathy towards anything that comes from America which seems to be colonising the Western world with Coca Cola, McDonalds and the dreaded Budweiser).

Everyone who is nominated to take the dunking challenge is allowed to nominate three others, and won’t you look a spoil sport if you refuse, so it will not be long before you, your grandma and the dog all have to douse yourself in water.

Hopefully it will raise money for good causes but so would simply writing a cheque.

Chris Shaw, a Facebook contact with a more mature view of the world, posted a YouTube clip that showed our own Sir Patrick Stewart responding in a way that is pure class.

He is shown sitting at his desk writing a cheque. He pulls forward an ice bucket towards him, uses tongs to drop two lumps into a glass, adds whisky and toasts the camera.

That, I would suggest, is the best way to do the challenge.

(To read the full Irish view of the challenge, type “CSIPumbridge” into Facebook).

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