PEOPLE charged with making press statements should always think through what they say before they make an announcement.

After the England band was banned from taking their instruments into the stadiums in Kiev and Donetsk for the Three Lions group games in Euro 2012, the sponsors of said musicians Pukka Pies made a formal complaint to the tournament organisers.

The killer comment as they made their feelings known saw the Pukka Pies statement say: “The way the band has been treated leaves a sour taste in the mouth.”

You all know the punchline.