Huddersfield card shop staff face bleak future after firm goes into administration

May 22 2009 By Andrew Jackson

But he said Clintons could not keep supporting Birthdays’ losses of about £7m a year when there was "limited opportunity to improve on that performance in the foreseeable future."

He believed that a "significant element" of the Birthdays business would have a "profitable and successful future."

Clinton Cards bought Birthdays in December, 2004, but the chain has not been able to shake off its troubles.

Clintons said in a statement that there was little prospect of the Birthdays business generating a profit in the near future.

It said continuing to fund its subsidiary’s losses had become "unsustainable" and that Clintons had acted to protect the "stable core" of its business.

Birthdays’ Irish subsidiary, Birthdays (Ireland) Ltd, has not been put into administration and will continue to trade as normal.