Printing firm proves a winner for L’Oreal

Jun 9 2009 by Henryk Zientek, Huddersfield Daily Examiner

A PRINTING firm in Huddersfield has landed a major deal with beauty products giant L’Oreal – because they’re worth it.

Brook and Learoyd is provided 100,000 peel-off labels for L’Oreal’s Revitalift Day Cream after becoming an approved supplier to the French-based company.

Managing director Tim Parkin, who runs the business with his brother Dan, said it was hoped the contract would lead to further work for L’Oreal, which sells beauty and hair care products in markets worldwide.

The labels were produced by Brook and Learoyd’s sister company, Reel Appeal under its Peel4More self-adhesive labelling system.

Brook & Learoyd is based at Chancery Lane in Huddersfield town centre.

Mr Parkin, who is also chairman of Reel Appeal, said: “The Oldham business has been going for five years. We started it from scratch to make these labels. Now the business employs four people at Oldham and four in Huddersfield.”

He added: “I went to see L’Oreal and sent a sample of the labels to them. We have taken the contract from a major name in the industry on the basis of quality and price. It is incredibly hard to get onto their approved supplier list. Now we are looking forward to lots more work.

“Being able to tell potential clients that we work for L’Oreal is also an advantage when pitching for other work because it makes people sit up and take notice.”

Brook and Learoyd is well-known for providing a huge range of printed products – from a single business cards and mailshots to full colour brochures and company annual reports.

Using the latest technology, the firm can fold a leaflet to any size and shape – while the Peel4More Leaflet Label System is already used on many top brands of products, from batteries to motor oil and shampoo to cheese.

Said Mr Parkin: “Our Peel4More leaflet label system is a great product which enables eight different languages to be printed onto one single label, cutting down on cost and time.

“This leaflet label system can be used on a variety of different products including car polish, books, sauces, jams and chemicals to name but a few.”

The firm’s clients have ranged from Rock Oil and Geo Organics to Huddersfield Town Centre Association