Mamas & Papas sign distribution deal to open Japanese market

Jun 27 2009 by Henryk Zientek, Huddersfield Daily Examiner

NURSERY products company Mamas & Papas is set to expand its overseas empire.

The Colnebridge-based firm has signed a distribution agreement with Japanese nursery goods brand the Pigeon Corporation.

The deal will open up another territory in addition to the Middle East, where Mamas & Papas already operates 15 stores through a franchise deal with the Al Tayer Group, and in Russia, where the brand is launching stores with franchise partner FD Lab.

The distribution deal with the Pigeon Corporation will give Mamas & Papas access to a Japanese market with almost one million births a year – providing a “significant trading opportunity” for the firm’s “designer” brands.

Richard Faulkner, the firm’s deputy chief executive, said: “Pigeon, like Mamas & Papas, are a well-established market leader in their domestic market and are rapidly increasing their international portfolio.

“The coming together of two highly regarded global brands will add strength to both organisations.

“This deal heralds the start of what will be a long and successful relationship which we hope will develop and advance towards greater business opportunities within the Japanese market.”