ASOS says demand for party clothing boosts online fashion sales
Jan 19 2010 Huddersfield Daily Examiner
INTERNET fashion firm ASOS said strong demand for party clothing helped drive a 30% rise in Christmas and New Year sales.
However, the figure for the five weeks to January 3 was down on the 47% improvement reported in November and comes after sales more than doubled in the same period a year earlier.
The retailer’s UK arm reported a 25% rise in sales for the first 42 weeks of the financial year to date – sales at its burgeoning international business more than doubled.
ASOS, which stands for As Seen on Screen, has slowed down sales growth in the UK as it said the group's warehouse and systems would not have been able to cope with another doubling of sales.
Chief executive Nick Robertson said he was “pleased to report another excellent Christmas for ASOS” and confirmed the group was confident about its full-year results.
The group is to launch a website aimed at the USA this year to meet increasing demand in America.
France, Germany, Ireland, Denmark and Sweden are also key overseas markets for the firm, which said international sales now make up a quarter of total turnover.