Aproach PR lands another CIPR Pride Awards prize
Feb 16 2010 by Henryk Zientek, Huddersfield Daily Examiner
A PUBLIC relations agency headed by a Kirklees woman has added to its clutch of prizes.
Approach PR, founded by Suzanne Johns, won the category for Business and Corporate Communications at the Chartered Institute of Public Relations PRide Awards.
The accolade comes hot on the heels of Approach taking gold at the CIPR PRide awards in 2009.
Approach has secured unprecedented recognition of the Yorkshire Biz Awards through a media campaign which reached an audience of more than 3m with television, radio and newspaper coverage – a campaign seen by one in three people in the region.
Judges remarked on the “outstanding” results of the campaign, adding: “Approach PR used some great creative techniques to grab headlines and generate interest. The use of online media was also very effective. The fact that interest in the next awards is up is a very positive sign – all thanks to this excellent campaign.”
Stephen Waud, Yorkshire Biz Awards creator and fund director of the Bradford-based Business Enterprise Fund, said: “It is fantastic that Approach represented Yorkshire in a national competition for executing an awards initiative which was originally founded in their home city.”
Suzanne, who hails from the Spen Valley, said: “Winning a national award for a campaign which we felt so passionately about and worked incredibly hard on is amazing.
“It’s been a fantastic 12 months for us in a difficult trading climate with recent new business wins, a regional PR award under our belt and after being judged the best of the best of in the UK.
“In a time where many companies are cutting budgets and staff we are working with and being approached by clients who recognise they need to become more proactive to survive.”