A BRANDING specialist in Huddersfield has provided a new look for a West Yorkshire funeral business.
Bradley-based 10 Associates had refreshed things for R J Burgess, a family-owned funeral directors in Normanton, using the agency’s Designing Demand initiative and unique Brandschool programme.
The key challenges were to reflect the unique qualities of managing director Robert Burgess and his team, highlight the bespoke service and underline how R J Burgess is a forward-thinking company.
Nikki Phillipson, account manager for 10 Associates, said: “It was clear from the start that Bob and his team were ‘salt of the earth’ types who genuinely cared for the families they looked after.
“But a funeral directors is a business like any other and Bob needs it to be profitable in order to keep his business and employees secure for the future.”
The agency helped R J Burgess create a pack providing families with more information about the range of services available, useful contact details and answers to commonly asked questions.
Nikki said the pack had proved to be a real success – giving families time to choose options for a funeral individual to their loved one, which Robert would never have felt comfortable recommending for fear of appearing too sales-focused.
David Worthington, managing director of 10 Associates, said: “What this project for RJ Burgess clearly demonstrates is how taking a fresh look at a business’ brand proposition is one of the most economical ways to give a company a clear direction for the future and increase profits.”