STUDENTS from Huddersfield University have been back to school.
Branding, design and online agency 10 Associates worked with more than 100 students during a one-day Brandschool session.
Creative director and joint owner Jill Peel together with designer and former Huddersfield University graduate James Bornshin ran the session to pass on the collective knowledge and experience from the agency team while showcasing the work that they have completed for clients across a range of sectors.
Students will now use what they have learnt to create feedback to a live brief, which will challenge them to come up with a new brand identity for chocolate retailer Thorntons.
The students will be required to put their new-found knowledge into practice before presenting back to the team at Mirfield-based 10 Associates next month.
The students, who are studying communication design at the university, were shown examples of the work in which 10 Associates are involved.
Margot Swift, senior lecturer at the university, said: “Brandschool was a perfect introduction to the world of branding for the students. It really got them to think in a more lateral way and – along with the insights from previous work – Jill presented a really engaging workshop.
“This engagement with industry is just what the university is looking for – introducing the students to top class work produced by locally-renowned companies.”
Said Jill: “It’s always really insightful to work with students as they have the background knowledge about a subject, but many have yet to really engage with a live piece of work.
“Brandschool creates outstanding results for businesses so we are pleased that we are able to transfer the tools into an education setting.
“Students can get a real insight into the skills required in a real life situation and we want to encourage them to consider a career within our industry.”
She said: “We have a real pool of creative talent within this area and we want to ensure that students who have chosen to learn in Huddersfield will also consider furthering their careers here when they come to the end of their courses.”
Brandschool was launched and registered by 10 Associates in 2007.
