A DIRECT marketing company is on track for a major award for its work with a leading estate agency chain.
Adare, based at Clayton West, has been shortlisted in the category for best new data software or technology in the Marketing Connect Awards.
The nomination recognises Adare’s work for estate agency group, Hamptons International. The awards will be presented on September 22 at London’s Grosvenor House.
Adare developed an online marketing system that brings together a complete property database for each branch of Hamptons with a library of digital images and editing tools.
The new system allows Hamptons staff to add property instructions to the database and produce direct mail material with just 15 clicks of the computer mouse while maintaining a consistent “corporate” look.
Since the software launch, Adare has delivered more than 2m targeted mailers – and with the application being web-based new branches can be quickly added. The system went “live” with 60 branches and now covers 123.
The nomination follows a trio of top award wins for Adare covering print, internet and design. Adare, which has 800 staff at 20 sites, works in sectors including retail and financial services for clients such as Tie Rack, Revenue and Customs, HBOS, and Royal Bank of Scotland.
