The Engine Room Design in Huddersfield has appointed Lesley Gulliver as brand strategy director.
Ms Gulliver, pictured with Engine Room founder and design director Darren Evans, has an extensive background in the sector and is one of the Design Council’s national network of design associates.
The Engine Room has doubled in size in the past 18 months – along with the winning of a highly-accredited Design Effectiveness Award in 2013.
The company, based at The Creative Lofts at Northumberland Street, has landed a series of client wins and is working on a number of Yorkshire-based brand projects, which will be revealed later this year. It already has clients across the UK, Europe and the USA.
Mr Evans said the firm’s investment in new design thinking for its clients had enabled the Engine Room to stand out.
He said: “Design agencies can’t stand still and can no longer just focus on logos, brochures and websites. We have to apply our design skills strategically to absolutely guarantee competitive advantage for our clients.
“We’re delighted to have Lesley Gulliver on board who truly bolsters our strategic approach to brand and service design. We’ve worked together previously and we know it’s a winning team.”
Ms Gulliver is a former director of Onbrand and head of client management at ZOO plc. She has also worked with some major brands and household names.
Independently, she’s advised many design and non-design companies on business and design strategy and is one of a small number of design associates working on the Design Council's Design Leadership Programme, the country's only design-led business support programme.
