A car dealer in Huddersfield has been won an award.
Peugeot dealership Arnold Clark Huddersfield was named the Ultimate Digital Dealer at the Auto Trader Click Awards.
The accolade recognises the UK car dealership group which offers the best digital service to its customers – and the Leeds Road dealership’s website, social media and digital offering really impressed the judges.
Working in conjunction with nine fellow Arnold Clark Peugeot Dealerships – in Clydebank, Edinburgh, Inverness, Kilmarnock, Kirkcaldy, Ayr, Dumfries and Mt Vernon – Arnold Clark Huddersfield has created a comprehensive online showroom to allow customers to browse its Peugeot models and services before visiting the dealership.
In addition to the website, Arnold Clark Huddersfield uses Facebook and Twitter to create an online community for its customers.
This encourages motorists to become aware of and to discuss new vehicles – like Car of the Year the Peugeot 308 – and draw from the expertise of other drivers as well as the dealership’s professional staff.
Gary Higgins, digital marketing manager at Arnold Clark, said: “The first interaction our customers have with us, in many cases, is online.
“It’s therefore essential to have a comprehensive digital offering to allow online customers to quickly and easily find the information they need.
“As a Peugeot dealership, Arnold Clark is always trying to keep up to date with the latest trends and developments in digital and we’ve recently added a new analytics package to our website.
“This allows us to better understand the way people use the site, enabling us to make changes and help people to browse more easily.
“Arnold Clark is a forward-thinking brand and our digital activities continually evolve to ensure we can provide the best all-round service for our customers.”