STAFF at Kirklees College have been working with a Huddersfield marketing agency to help students make the best choices of course.
Ask Insight, based at the Media Centre, has helped the college develop a creative research tool for students to profile their lifestyles through a series of online activities.
The new tool, called 8 Doors, aims to find out about the types of students that study particular courses at the college to help target marketing and course recommendation.
Each of the college’s 2012-13 applicants was invited to complete an online profiling tool, which went live in August and was promoted at enrolment events and through social media.
From more than 100 responses, one student was selected to represent each course area in the prospectus, which lists the full-time courses available at the college and was launched this week with a special event which celebrated the students featured.
College engineering apprentice Jamie Gledhill, 18, of Slaithwaite, won an Apple iPad for his detailed 8 Doors profile.
The prize was presented to him at the launch event by Jane Roper, director of marketing, communications and public relations at the college.
Michael Bennett, head of marketing and PR at the college, said: “We want to explore the type of students who make up our student body, why they choose a specific course and find out if there are any trends or patterns.
“We live in a world where people want to be seen as individuals. This is especially true for young people who are constantly sharing what they’re doing, what they think and what they’re interested in online.”
Ask Insight director Susan Kenyon said: “8 Doors is a creative research tool which allows students to profile their lifestyles through a series of online activities which delivers valuable insight.
“We are delighted that our joint collaboration with the college has resulted in useful insight which is being used to promote their courses in the prospectus.
“As an agency, we are specialists in the 14-19 education sector and we are proud to have worked with Kirklees College on their benchmarking research for the last four years which has formed a strategic partnership.”
8 Doors got its name from the eight doors on the homepage which represent the eight course areas.