A market research agency has renewed its partnership with Huddersfield Town following a successful first year.
During the first year, Huddersfield-based Ask Insight produced a comprehensive online Fan Engagement survey designed to explore many facets of fan experience. It also conducted a series of interviews with a quota sample of Town’s business partners – with the findings used to shape the club’s 2013/14 business partner package.
This season, Ask will work with Town to undertake two surveys to provide insight into the business side of the club. Research will be carried out with former club partners to explore reasons for non-renewals and research will also be conducted to explore reasons why local businesses haven’t taken up the opportunity to work with the club.
Huddersfield Town commercial director Sean Jarvis said: “We are delighted that Ask Insight has chosen to continue its affiliation with the club. They conducted some very important and insightful research for us last season, the data of which has helped us improve our offering to the fans.”
Susan Kenyon, director of Ask Insight, said: “As a Huddersfield Town partner during the 2012/13 season, we enjoyed many tangible and intangible benefits as we worked alongside the Town team on the fan survey and partner survey.
“We now feel a strong sense of belonging to one of the most productive business networks in the area.”