When it comes to telesales nobody can touch Avocet Hardware’s team – thanks in no small way to its new telesales manager, Michelle Hamer.
Michelle, who has worked the phones at the Brighouse company for 22 years, was promoted last month and her first task was to train four new members of the telesales team – one of whom, Linzi Wagstaff, was returning to work for Avocet two years after leaving.
“When I started at Avocet in the early 90s I never for one minute thought I’d still be working here 22-years later,” said Michelle.
“But when you have a job that is rewarding, varied and interesting and where you are valued extremely highly by your colleagues in other departments and the owners of the business, then why would you leave?”
Rythm Jain Saigal, chief executive of Avocet Hardware, said: “Call centres have given telesales something of a bad name, but to us it is a vital element of our business strategy and as such is staffed solely by industry professionals with the kind of expertise that would make our competitors green with envy.”
The nine-strong team, which boasts more than 100 years of combined industry experience at Avocet alone, covers everything from generating new appointments for the field sales team to developing existing business.
They also ensure that key accounts are kept informed on all company and product developments and have an industry expert on-call whenever they need them.
The growth of Avocet’s telesales team is the latest in a series of departmental expansions that started last November with the appointment of three new field-based business development managers.
in Decemer, Avocet announced up to 20 new jobs after doubling its warehouse capacity.
The Jain family has now invested almost £15m in the company since buying it in February, 2012.
