A cash-and-carry business has launched a new mobile app aimed at “revolutionising the retail experience” for its customers.
The free app is available on iPad and iPhone devices for customers of the Bestway Group and Batleys Cash and Carry, which has a depot at Deighton in Huddersfield.
The app, which can be downloaded from the i-tunes store, has been developed by mobile communications company RNF Digital Innovation.
It has an array of features, including detailed product information and price updates on up to 20,000 products, the ability to list and access favourite products and the use of a barcode scanner to enable quick processing of large orders.
There are also updates on deals, offers and multi-buy purchases and access to previous order history.
Customers will also be able to locate their nearest store at the touch of a button, plot a route with an estimated arrival time or book a delivery right down to the ability to inform the delivery driver to beware of a dog and ring the doorbell on arrival.
Rob Mannion, RNF Digital Innovation managing director, said: “We are delighted to join up with the Bestway Group to produce their new Bestway retail app.”
Barry Routledge, general manager at Batleys in Huddersfield, said: “We are very pleased to have this app available for our customers.
“With the multiple purchasing functions available, offer announcements updates and the ability to provide our customers with instant access to thousands of products in store at the touch of a button, the app offers a fantastic opportunity to enhance the customer experience.
“We are already receiving lots of positive feedback from customers who are telling us how it’s making a real difference in terms of how they order and shop at the store.”
Founded in 1976, Bestway Group is the second largest wholesale cash and carry operator in the UK.
It trades from 63 depots, employs 4,500 people, has a product line of over 25,000 items and serves 100,000 independent retailers,
