Lunchbox snack supplier Fruitypot is making sure that the stars of ITV show Dancing on Ice enjoy one of their five-a-day.

The business, a subsidiary of Bradley-based Caterers Choice, is supplying its fruit juice and jelly to the celebrities and production staff on the programme.

Dancing on Ice, now in its ninth and final series, is fronted by Phillip Schofield and Christine Bleakley and the celebrities are coached by ice skating legends Jayne Torvill and Christopher Dean.

Over the course of the show, Fruitypot will be promoting its partnership across all marketing activity including its social media platforms and website.

Sarah Booth, managing director of Fruitypot, said: “We are delighted to be a supplier to Dancing on Ice Series 9.

“The ultimate aim for the brand is to promote healthy lifestyles and help people achieve their five a day.

“The link with Dancing on Ice very much supports this aim as it highlights ice skating as a sport and encourages people to lead an active lifestyle. Over the next few months, we are hoping to encourage the Fruitypot audience to get active and try something new in 2014.”