A Brighouse-based PR agency has landed a major contract to promote a new product in Europe.
The Lenny Agency, based at Woodvale Road, has been appointed by Kaz Europe to implement a trade and consumer PR campaign for the launch of Braun’s new range of high precision thermometers following a competitive pitch process.
The high profile UK launch will take place at the St Martins Hotel in London, where a respected medical expert and TV personality will present to the media on the benefits of the new range of thermometers in relation to a child’s fever.
The campaign will then progress to implementing both offline and digital media relations as well the execution of a number of retailer based events.
The Lenny Agency has also been the given the added responsibility of being the central lead agency for the European campaign. Managing all PR material and co-ordinating a comprehensive timing plan, Lenny is responsible for making sure the launch is seamless across all countries.
Julien Charrière, associate brand manager at Kaz Europe, said: “We saw a number of agencies, but Lenny really stood out. They have extensive experience of launching brands and products into the nursery market, having worked extensively with Oxo tot to cement its place as a household brand within the UK.
“We felt secure in the knowledge that the team at Lenny really understood the market and how to get quality coverage and brand awareness for our new thermometers.”
Emma Leonard, managing director at Lenny, said: “Winning the Kaz account was a major milestone in our history, and we’re excited to get the campaign underway. We have extensive knowledge in this area and have built strong relationships with key media and bloggers, which will help to gain maximum coverage for the products.
“The technology featured in Braun’s new thermometers will certainly make an impact when we launch in September and we’re eager to see the coverage it receives.”
Offering the full service mix to their clients, Lenny works across a wide range of sectors with specialisms in home and interiors, nursery and baby, education and health.
