COMPANIES in Calderdale will be given tips on how to build their brands at a briefing this week.
Calderdale Council is launching the Business Growth Calderdale project on Thursday to find out how top brands build lasting relationships with customers, cut through communications clutter and add value to their bottom line.
Marketing expert Simon Malcolm will be presenting at the launch event, which takes place at the Shay Stadium in Halifax.
Mr Malcolm has worked in marketing for more than 20 years. He spent nearly 10 years with Otto UK, one of the world's largest home shopping companies, where he managed brands such as Freemans, Kaleidoscope and Grattan – and created campaigns using TV, radio, outdoor media and direct mail. He was also marketing director of the RFL, the governing body for rugby league, where he developed the first overarching brand strategy for the game.
Business Growth Calderdale is targeting micro-businesses. Small and medium-sized businesses with up to 250 employees are also eligible for support.
The project is a partnership between the council, Bradford University, Leeds Metropolitan University and Community Partnership Solutions Ltd.
Contact Luke Doran on 01422 392156