THE Principle Group is becoming a brand leader in its field.

The Waterloo-based business began life 21 years ago in rented offices in a Scissett textile mill, with two partners offering a management service to provide signs for commercial buildings.

Today, it works alongside some of the world’s leading brand design agencies helping to translate two-dimensional concepts into three-dimensional solutions.

The company’s services include signs, graphics, maintenance, interiors and consulting.

Principle Group, which has 106 employees, has diversified to provide services to clients across the world who require consistent branding. This year, the group will achieve turnover exceeding £32m from contracts in almost 60 countries. It is forecasting turnover of £45m next year.

The business has grown from a two-man partnership to become a major employer in the town with separate companies in North America, Italy, Canada and Brazil.

Richard Butterfield, who received the award from Direct Visual’s Mike Phillips, said: “I’m delighted and surprised.

“We were honoured to be nominated in two categories and it means a lot to us.

“I am always surprised that we get chosen and trusted by international names from all over the world to work on their branding. It means a great deal to us.”

Also nominated in the category sponsored by Direct Visual were Inhouse and QT Creative