IT matters not whether you win or lose, but how you play the game.
However, former Huddersfield University Phil Mundy is playing the game to win as managing director of Creative North.
The company, based at the Creative Lofts, Northumberland Street, devises games for mobile phones.
Mr Mundy, who set up the firm in 2004, has also formed the Creative North Academy to offer work placements to students and provide training in the creative sector.
Creative North hit the headlines a year ago with a deal to develop a mobile phone game for one of China's leading mobile games publisher.
It had already scored a hit with UK mobile phone gamers - with games such as Battle Royal and JunkWars.
Since then, it has scored with Rugby Super League to design its official mobile phone game.
The company has also designed an educational game for the RNLI lifeboat service and put questions from the theory section of the driving test onto mobiles for the Driver and Vehicle Licensing Agency.
Applied Language Solutions
BUSINESSMAN Gavin Wheeldon launched his translation service three years ago - from a back bedroom at his Oldham home.
Now the company he founded, Applied Language Solutions, has more than 30 employees with headquarters at Armitage Bridge and offices in Sofia Bulgaria, and Los Angeles, USA.
It also plans to open branches in Boston, USA; Sydney, Australia; and in China.
The company has completed work for a wide range of customers, including private individuals, local authorities, exporting firms and even the United Nations.
The web-based business has a pool of translators around the world.
Gavin said: "The translation industry is very traditional.
"By capitalising on the opportunities offered by the internet we can exploit a huge gap in the market.
"Starting the business has changed my life. I actually look forward to going to work and am hugely passionate about what I do."
Thermilate Ltd
A BUSINESS in Huddersfield is using space-age technology to put the heat on his competitors.
Mohammed Ashfaq is managing director of Thermilate Ltd, based at the Media Centre in Huddersfield.
The firm supplies a fine powder - first developed by space agency NASA - which is mixed with decorating paint to reduce heat loss or heat build-up in buildings and cut energy costs.
The substance, which is inert and non-toxic, can be added to any paint and by reflecting and dissipating heat can help cut energy costs.
It can be used on interior and exterior walls, roofs, industrial ovens and other plant, air-conditioning ducts, boats and ships.
Ashfaq, an engineer by profession, has a string of successful business ventures to his name.
He joined Huddersfield Business Generator with web-based Elite Media, but expanded to develop several websites.
He came across Thermilate while surfing the web and quickly recognised its potential.
Now he has the sole licence to distribute Thermilate across Europe and much of Asia.
