A GOLF equipment supplier based in Huddersfield has revealed record online sales in the build-up to Christmas.
Direct Golf UK, based at Leeds Road, posted a 58% increase in online sales during December compared with the same month in 2011. The firm’s website, warehouse and customer service teams shipped out more than 5,500 parcels a week during their busiest period of the year.
Chairman John Andrew (pictured), a Class AA PGA Professional, said: “While Christmas is typically our busiest time of the year, the figures have exceeded all expectations.”
The company sent out more than a million emails as part of its Christmas promotions – helping it to drive sales and buck the general retail trend.