Staff at a Huddersfield car dealership are embarking on a new era following a major makeover of the premises.

DM Keith ŠKODA at St Andrew’s Road is open for business again after an upgrade to provide a new showroom designed to be more welcoming to customers.

The showroom provides ample space to accommodate nine models from ŠKODA’s new car range while the layout has been improved to meet the different requirements of the sales and service operations.

The site also features an interactive “New Car Configurator” – a digital tool to help customers in the decision-making process. When it’s time to take delivery of their new car, customers will do so in the “handover bay”.

Tony Barraclough, dealer principal of DM Keith ŠKODA, said: “This is a hugely exciting time for everyone associated with the business. It’s been hard work, but 100% worth it. We’re really looking forward to showing off our new facilities to our existing customers and welcoming many new ones!”

Heidi Cartledge, head of network development and customer quality for ŠKODA UK, said: “The team at DM Keith ŠKODA should be proud of what they have achieved. This dealership is a fantastic place to visit and helps to showcase the desirability of our cars. The new upgrades mean everything is in place to create long-term relationships with customers.“

The site also now features ŠKODA’s new corporate logo, which is a modern take on the brand’s historic “winged arrow” badge.