HUDDERSFIELD firms have been urged to improve their email systems – after a survey showed that up to 60% of businesses fail to reply to customers’ messages.
The survey by marketing organisation Strike Force Sales said that six out of 10 e-mails sent to companies are “totally ignored”.
Even sending an email stressing you want to buy the company’s product doesn’t get a fast response – with only 7% of firms ringing the prospective customer to secure the sale. In some cases, firms took three days to follow up the inquiry.
Malcolm Pow, a director of computer support firm, Ulysses IT, said: “It’s basic customer service to reply to people when they get in touch with your business and something you have to get right all the time.”
He stressed: “Huddersfield firms wanting to get more sales should put technical systems and personal checking in place to ensure a customer’s e-mail is seen, labelled as high priority and dealt with immediately.”
