A design agency in Huddersfield has been selected for one of the UK’s most prestigious design awards for the second year running.
The Engine Room Design has been recognised for a brand identity project carried out for award-winning national budget gym chain Xercise4Less.
The agency, based at The Creative Lofts, will get either a bronze, silver or golf award at next year’s Design Business Association’s Design Effectiveness Awards in London.
Darren Evans, design director at The Engine Room, said: “This is our second DBA Award in two years which is a huge achievement considering we had never even entered a project until last year.
“Design effectiveness really does say it all for us. To be recognised once again for demonstrating that a well-thought-out brand strategy and good design can deliver such strong business results is a huge reward and ultimately what we are aiming for.”
He said: “We were also lucky enough to work with an extremely hard-working and responsive team at Xercise4Less, which made the rebrand project even more of a success in our eyes.”
The annual awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
The agency – along with Xercise4Less chief executive Jon Wright and his senior team, will be presented with a trophy for the results generated by the new identity and national branding model created for the clubs.
The project was undertaken to help Xercise4Less develop and solidify its brand, make its mark on a competitive industry and support its ambitious growth strategy over the coming years.
Since the launch of the new brand identity in 2011, Xercise4Less has increased its projected three-year club growth figure from 40 to more than 100 across the UK and has gained more than 69,000 new members.
It has also attracted investment from the Business Growth Fund and is working on the development of its first Xercise4Less at Tesco site in Stockton.
The rebrand project has been shortlisted in the awards alongside some of the biggest household brands such as Marks & Spencer, Twinings and Danone.
The awards will be presented early next year.