A Birstall-based public relations firm is bidding to scoop one of the prizes in an industry award scheme.

Faith PR is one of five Yorkshire marketing and communications agencies to compete for the Low Budget Campaign category in the 2014 Chartered Institute of Public Relations (CIPR) ‘PRide’ awards.

And another Yorkshire agency, Approach PR, headed by Gomersal woman Suzanne Johns, is shortlisted in no fewer than seven categories in the awards – Not-for-Profit Campaign, Community Relations Campaign, Best Use of Social Media, Regional Campaign of the Year, Consumer Relations Campaign and outstanding Young Communicator – recognising the efforts of account manager Jennifer Isles.

Faith PR’s entry covers its campaign to promote Denby Dale-based ice cream maker Yummy Yorkshire which helped propel the family-run business to a record year in terms of growth and footfall to its farm.

This is the ninth consecutive year that Bradford-based Approach has been shortlisted for the annual PRide Awards. Suzanne said: “It is a tremendous accolade to be shortlisted in seven categories in our industry’s most recognised awards scheme and is testament to the hard work and business-changing results our talented team generates.”

The awards, now in their 11th year, will be presented at a dinner on November 27 in Leeds.