Fashion retailer Harvey Nichols sought out the pipe cleaner know-how of a Huddersfield based firm to create its Christmas window display.
Hewitt & Booth, based at Quay Street, is supplying multi-coloured flexible chenille stems to help create 3D forest scene displays at Harvey Nichols’ seven stores – inclduing ones in Manchester and Dublin – over the festive period.
This comes after the companies first collaborated in 2009 – when Harvey Nichols designed an “underwater” themed window.
Following a brief from Harvey Nichols and two rounds of sampling, Hewitt & Booth produced specialist 15 metre coils of wide diameter chenille pipe cleaners in 24 shades, five different colour themes and a variety of shapes. Yarn was dyed and wound specially for the job, stretching the boundaries of ordinary pipe-cleaner manufacture.
The flexible stems have been sculpted together by the design team to create headdresses and other props on horned and winged “enchanted creatures” set among a magical forest scene.
The project came about when the Harvey Nichols display team contacted customer sales manager Karen Preston via the Hewitt & Booth website
“It’s wonderful to have this opportunity to work with such a prestigious company,” said Karen. “it’s a brilliant project to work on as it allows us to be really creative as well as using our many years of technical manufacturing expertise. We can’t wait to see theend result in our local Leeds Harvey Nichols store.”
Hewitt & Booth , which dates back to 1922, is market leaders in the bespoke manufacture of pipe cleaners, wicks and flexi stems.
As the only manufacturer of pipe cleaners in the UK, it is known for bespoke production of customized cleaning and crafting products, supplying a variety of industries including medical, handicrafts, engineering, textiles, horticulture – and pipe smokers.
Harvey Nichols opened its first store in Knightsbridge in 1831, It has stores in the British Isles along with two in Turkey, one in Riyadh, one in Dubai, two in Hong Kong and one in Kuwait.