A DESIGN and branding agency has given a make-over to a nationally-known beauty salon.
The Powder Lounge, which has brow and lash bars in several leading retail stores, recruited Lindley-based The Individual Agency to create a new look for its concessions – including ones at Topshop’s Oxford Street outlet and selected branches of Debenhams.
Shahena Ali, founder of The Powder Lounge, now plans to use the branding to support future concessions and product launches as part of the company’s growth strategy this year.
The agency drew on the glamour and femininity of showgirls and burlesque dancers to design a curvy female silhouette and a crafted monogram for the P&L initials using pink and black to make the branding stand out in busy stores.
The Individual Agency also worked with a specialist production company to achieve the right look for the in-store concession counters – with high-gloss lacquer finishes and seductive spot lighting to bring out the strong pink brand colour.
Said Shahena: "The Individual Agency developed such a wonderful brand image and retail concept design for my brand that was better than I ever imagined it could be.
"As a result of how good the ‘retail design’ looks, I am now being offered a larger space within my high street retailers, which is just fantastic."
The Individual Agency was launched in 2008 and specialises in working with brands, big and small – with a particular focus on female brands and products. Previous assignments have included branding work for leading lingerie company Fleur of England and Ben Shaws soft drinks.