A florist and bridal studio in Huddersfield is to restructure and concentrate solely on its booming floral business.
La Fleur Floral and Bridal says that since its move to a shop on Westgate, the flower business has increased dramatically, and now provides 80% of the turnover of the overall business.
But the Bridal Studio is trading at the same level as previous years.
La Fleur says this is due to many factors, including increasing local competition and the internet, which are preventing growth.
Alisa Devlin, of La Fleur, said: “We have decided to simplify things going forward and concentrate purely on the flowers at La Fleur.
“We have provided the flowers for over 30 weddings last year and we hope to provide flowers for a lot more weddings in the future.
“As a result we will close the upper floor Bridal Studio at the end of April.
“We have not taken this decision lightly, as we have truly loved dealing with all of our brides to be over the last seven years.
“But we have accepted an offer for the lease. The building work will commence end of April, and from today until we close, we will be holding a huge closing down sale in our Bridal Studio.
“All of our brides who have dresses in storage or currently on order have been informed of this change.
“All dresses that are on order for our brides will not be affected at all and will be delivered as normal to La Fleur and are guaranteed by our suppliers.”
She added: “After we close in early May a temporary bridal studio will be created at my house which is a five minute drive from the shop. This is so that the seamstress fittings etc can be carried out on all dresses currently on order, which will all be completed between April and early October.
“All stored dresses and accessories will also be kept in the temporary bridal studio until they are required and will be fully covered on our business/liability insurance.
“We can still order dresses from True Bride and Rainbow shoes for delivery up to October, as we will still be their official stockist in Huddersfield. The only difference is that brides to be will come to the temporary Bridal Studio in my house for dress fittings after April, instead of at the shop.”
She said La Fleur Flower Shop will continue trading as normal with existing staff and remain on the ground floor at Westgate.