A Brighouse PR agency has landed a contract with a global cookware manufacturer to promote a new range of products.
The Lenny Agency will handle the trade and consumer PR campaign for The Cookware Company’s new OXO Good Grips range of cookware.
The UK launch will see the first part of the collection unveiled to the trade and consumer press with the rest of the collection launching in late summer.
Zouhair Yahia, sales director at The Cookware Company, said: “The new OXO cookware range has been developed in conjunction with American housewares brand, OXO.”
He said: “It was a natural choice to work with the Lenny Agency as they have a thorough understanding of the OXO brand, having worked with the company for the past six years.
“We were impressed with the campaign ideas the team put together, as well their plan to utilise both traditional and online PR to engage with a wide range of audiences.”
Emma Leonard, managing director at Lenny, said: “We’re excited to be working with The Cookware Company on the launch of their new range and eager to get the campaign under way.
“The housewares industry is a sector in which we have extensive knowledge. Over the years we have built great relationships with key media and bloggers, which will help us gain maximum exposure for the collection.”
As well as the new OXO range, The Cookware Company’s brands include Greenpan, Greenlife, Fiesta, VitaVerde and Michel Roux.
