Nursery goods firm Mamas & Papas has reported soaraway demand for products designed to celebrate baby’s first Christmas.
The Colnebridge-based company said products from its “First Christmas” range were “flying off the shelves”.
The company, which employs 1,473 people around the world, has 66 stores In the UK and its products are sold in more than 3,000 locations in 49 countries.
A spokeswoman said Christmas baubles, which come in three colours and prints, had been selling at a rate of one per second. Stores were also struggling to keep stocked with the festive Silver Hanging Star – which can be personalised with the baby’s name – as they sold at a rate of more than one a minute.
She said: “Each year the press is inundated with reports of what is going to be the ‘must have kids Christmas present’ but in recent years, Mamas & Papas has seen shoppers become more drawn to buying presents that can be personalised as they strive to create keepsakes of those never to be repeated moments.”
Other top sellers for Christmas 2013 include traditional gifts such as the Mamas & Papas Hobby Horse with more than one sold per hour.
Mamas & Papas was launched in 1981 by husband and wife David and Luisa Scacchetti.
