SUPERMARKET chain Morrisons offered more evidence of a revival today after it said its recent trading performance had been “encouraging”.
The Bradford-based group said a revamp of its stores and a high-profile advertising campaign had helped sales growth.
The retailer said like-for-like sales excluding petrol rose by 3.7% in the 14 weeks to November 4 after a 3% rise in the first seven weeks.
Morrisons said it was cautious about the consumer outlook in a competitive market, but chief executive Marc Bolland said the performance “was particularly pleasing” against strong comparative trading periods.
Morrisons, the UK’s fourth biggest supermarket chain, had struggled since its acquisition of Safeway in 2004 but Mr Bolland is leading a turnaround of the business.