A NEW era for mobile phone use gets under way today as superfast 4G products and services are made available to millions of consumers in 10 cities across the UK.

EE, formerly known as Everything Everywhere, launches its range of 4G products and services in London, Bristol, Birmingham, Cardiff, Leeds, Sheffield, Edinburgh, Glasgow, Liverpool and Manchester.

The 4G network, which offers speeds up to five times faster than 3G, will be available on the Apple iPhone 5 as well as devices from HTC, Samsung, Nokia and Huawei.

The launch comes amid criticism of EE’s 4G pricing plans, which will hit customers on certain tariffs with additional charges if they exceed download allowances.

Long queues were expected at shops across the country as consumers rush to sign up to the new service and get their hands on a 4G device.

EE customers in a further six cities – Belfast, Derby, Hull, Newcastle, Nottingham and Southampton – will have access to 4G by the end of the year.

The group then plans to roll out the service to further towns, cities and rural areas next year.