SET-top box maker Pace today predicted a World Cup sales boost as pay-television firms rush out high-definition technology ahead of this summer’s football tournament.

Pace said sales for the first six months of 2010 would outstrip the second half, although trading for the overall year will be in line with expectations.

The firm added: "We entered 2010 in a strong operating and financial position with our pay-TV markets continuing to be positive and with good demand for the group’s products."