Strategic brand consultancy Propaganda has recognised its roots in Huddersfield – with a £10,000 bursary for students taking marketing or graphic design at the town’s university.
Propaganda, established in 1993 by Huddersfield entrepreneur Julian Kynaston, is an award-winning creative and strategic brand consultancy.
Over the past 20 years, the Leeds-based business has helped its clients to unlock transformational business growth through its proven model, Brand Discovery, a unique process to create, build and grow brands.
Propaganda’s senior team members have given their time to share their insights into the marketing and brand industry by inviting the university’s bursary students into the agency. The 20 students attended a day of presentations and discussion.
Mr Kynaston said: “We are proud to work with the University of Huddersfield in this way. Businesses should support higher education institutions and we are passionate about ensuring a continuing stream of exceptional talent in to our industry.”
The university has a strong reputation for attracting students of the highest calibre and Propaganda said it was keen to remain close to the talent pool stemming from its regional home of Huddersfield.
Creative links are already strong between the university and Propaganda – with senior art director Ben Bateson graduating from Huddersfield with an MA in creative imaging.
Carol Cloughton, senior lecturer in marketing at the university’s Business School, said: “Support and links with successful local businesses such as Propaganda give our students the opportunity to experience current brand and marketing practices as well as focusing their ambitions.
“We are delighted that Propaganda recognise the talent of our students and we welcome their continued support.”
Propaganda has worked with some of Yorkshire’s biggest brands, including Huddersfield-based FMG.