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Propaganda wins award for work with FMG

A branding and creative agency founded in Huddersfield has won a top industry award for its work with another company in the town

John Catling, chief executive of FMG

A branding and creative agency has been recognised for its work with a Huddersfield-based client.

Propaganda took top prize in the Strategy of the Year category at the Management Consultancies Association Awards for its work with long-standing client and fleet management specialist FMG.

Propaganda, based in Leeds, but founded in Huddersfield, outshone the other shortlisted organisations, including KPMG for their work with Phillip Morris International, Boxwood with Travelex and Prederi with the Department for Health.

As a part of the rigorous judging criteria, Propaganda entered a detailed submission about the steps taken to achieve FMG’s objectives.

A second stage involved being interviewed by an expert panel, which was attended by Propaganda directors Julian Horberry and Craig Harrold, as well as FMG chief executive John Catling.

Propaganda has worked with FMG for 10 years to provide strategic advice and brand direction.

The agency was rewarded in 2007 with another MCA Award for marketing strategy.

Throughout the partnership, Propaganda has worked across various departments within FMG, including operations, sales and HR,

As part of the submission process, Mr Catling said: “Propaganda understand our business, culture and customers, but it’s the objective challenge backed up by rigorous knowledge and research, which combined, has helped us focus and make the right strategic decisions.”

Mr Harrold said: “For us, membership of the MCA is an important endorsement of our advice and processes and a clear differentiator between us and competitors.

“Membership demonstrates to our clients that we have accredited and respected ways of working in place to deliver fact-based counsel to the brands we work with.

“This award represents another accolade to add to our collection and is testament to the results we deliver for our clients.”

Propaganda has carried out projects for major names including GHD, Jacques Vert Group, Republic, Greggs, Seabrook Crisps and The Car People.

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