Dewsbury-based kitchen manufacturer Rixonway Kitchens has opened a new distribution centre in Milton Keynes and invested in new equipment and IT systems to improve customer service.
The company, which operates nationally, produces more than 18,000 units a week. After a number of contract wins in the capital, Rixonway kitchens are being fitted in homes across London at the rate of one an hour.
Located on the main delivery route to the capital, the Milton Keynes centre will enable customers within the M25 to order and receive replacement kitchen units much more quickly.
As well as the new centre, Rixonway has also invested more than £300,000 in new machinery for its automated assembly lines.
The new investment will help Rixonway meet anticipated volume growth for the year in addition to increasing efficiency and managing stock levels.
In a further move designed to boost customer service, the company has also completely restructured its sales office to establish a dedicated customer service department as well as introducing a new customer relationship management system management tool to improve communications with its customers.
Due to go live in August, the system has been installed at a cost of £60,000 and will enable Rixonway to manage and process the 175,000 emails and 95,000 calls the business handles each year.
Chief executive, Paul Rose, said: “We’ve had a fantastic period of growth so far this year, winning several new contracts in the capital.
“However it is important that we invest across the business to ensure we can continue to maintain our high levels of customer satisfaction.
“Spending £60,000 on the new CRM system for example will be essential if Rixonway is to expand any further and the investment in production capacity will ensure we can continue to meet customer demands.
“As a service-driven manufacturer, we are always thinking of the best ways to provide an efficient service to our clients and customers and this latest round of investment is just the beginning.”
