England rugby union fans may be down in the dumps after the team failed to qualify for the World Cup quarter finals.
But workers at a Colne Valley textile mill are more than pleased that arch-rivals Scotland have got through to the knock-out stages.
For knitwear manufacturer Glenbrae has been appointed as the official knitwear licensee of Scottish Rugby.
Slaithwaite-based Glenbrae will produce a range of garments featuring the Scottish Rugby emblem.
The move comes as Glenbrae – which has a long association with the golfing market – expands its reach to new sports and corporate customers seeking quality performance knitwear.
The deal with Scottish Rugby will run for an initial two years and will see Glenbrae knitwear bearing the official crest made available for purchase through Scottish Rugby channels and a variety of other retailers.
The brand already has pedigree in the world of elite sport, with brand ambassadors including former Scottish Rugby captain, Rory Lawson.
Andrew Jones, general manager of Glenbrae, said: “This association with Scottish Rugby is something we’re immensely proud of. We’ve built up a reputation for quality and comfort and our unique processes mean that the finished product is smart, supple and long lasting – exactly the sort of thing that Scottish Rugby fans will appreciate.
“The agreement forms an integral part of our strategy to widen the brand’s appeal across a range of sports and become the crested knitwear supplier of choice from the professional level to grass roots.
“This deal opens up a new sales channel for Glenbrae and will undoubtedly be the one of many new tie-ins with professional sports outfits, as the brand continues to grow.”
Glenbrae produces a range of quality knitwear products and has a world leading process which allows superior 3D embroidery – a key requirement for the Scottish Rugby range.
In addition to sports knitwear, it has a a number of corporate customers who use the brand for high quality garments.
Glenbrae’s spinning mill in Slaithwaite is known for producing some of the finest British knitwear available, using a combination of the world’s most advanced machinery and generations of expertise.
