RIVAL video game retailers with stores in Huddersfield have announced a £74m tie-up.
Game Group, which has a shop in the Kingsgate Centre, has bought Gamestation, which has a store on New Street.
Game Group said the takeover would broaden the company's customer base.
Gamestation, based at York, has 217 stores in the UK.
It was sold to Game Group by US video rental giant Blockbuster.
Gamestation is widely recognised as appealing to 'hard core' gamers while Game Group has a more mainstream customer base.
Game Group said it intended to keep both formats.
The group's chairman, Peter Lewis, said: "The Gamestation business is one we have long admired and is complementary to our existing business."
He said the acquisition would bring about £7m a year in cost savings from supplier deals and office support in the second year after the deal.
It is the latest in a string of takeovers for Game Group in recent years.
The company, which has 410 stores in the UK, has bought businesses in France, Australia and Norway in the past three years.
Game Group, based in Basingstoke, Hampshire, has 1,047 stores worldwide and employs 3,750 staff.
Gamestation has 1,800 employees.
Last week Game Group reported profits of £29.5m for the year to January 31.
It has also benefited from the launch of the Sony Playstation 3 games console in March.
Gamestation made pre-tax profits of £2.1m on revenues of £203.5m in 2006.